3 critical things for your Kenyan Blog
Before I share the 3 critical things that you should be doing with your Kenyan blog, let me first introduce myself. My name is Ronnie and I work for Msaidizi digital, a Kenyan Digital media company.
We help bloggers maximize their blogging potential but more on that later.
Here are those 3 critical things you should be doing with your Kenyan blog I was talking about earlier.
Content is the King
Nearly two decades ago, Bill Gates declared “CONTENT IS KING”!
In January 1996, Bill Gates wrote an essay titled “Content is King”, which was published on the Microsoft website. So… what did Bill Gates mean by “content is king” and why it is so critical to your blogging?
Well Content is what drives the Internet as we know it. The most popular online applications in the world are the ones in which we populate the Internet with more content.
Social networks, blog hosts, video sharing websites and then of course, you have search engines like Google who dominate the internet, encouraging us to fuel this greed for even more content by providing us with a platform to explore and discover new content.
In Bill Gates’ essay, he goes on to say that:
“One of the exciting things about the Internet is that anyone with a PC and a modem can publish whatever content they can create.”
Yes content creation and delivery has never been easier.
Everyone’s doing it! And while this truth may mean that it’s getting more competitive, you need a little indirect competition to get your competitive juices flowing.
Content creation and delivery is a game of borrowing audiences and networking. You have to do what’s necessary to keep the captured audience coming back for more and more.
What you have to do is essentially treat your content as a product.
You have to first pitch it to its initial audience (via direct social media and or by other bloggers), and then hopefully the product (content) will sell / be read by the masses. The masses in turn are the biggest marketers of them all. The biggest sellers of any product (content) are the happy customers/readers/followers promoting your product within their own circles, causing a ripple effect for their friends’ friends and then those linear friends as well.
This is the Secret formula for content creation and assimilation.
Use, Rinse and Repeat by recreating this formula over and over again, oh and by that we mean keep creating content that’s going to stay fresh and relevant for generations to come.
Traffic is the Queen
So you have created this great Content but then what next?
Well if you want anyone other than your mother to read it then you need to start thinking about search engine optimization.
Which is just a fancy way of saying you need to have your content show up in the top pages of search engines searches or (serps).
The obvious reason for SEO work is to get on top of search engines pages which in turn will bring you search traffic.
The More stories that rank well in search engines, the more your Kenyan blog gets considered an authority site which makes it easier to rank for the ultra competitive general terms which in turn brings you more traffic.
Most of the content that we consume on a daily basis comes from various sources, from organic search, social media, referring links etc. but non is more critical for your Kenyan blog’s success than organic search traffic.
Cracking the SEO code is critical for your Kenyan blog, its success and survival.
Money is the Prince
There are literally thousands of ways you can make money from your blog and it would take me a long time to explain it all so I will share my blogging story to show you a few ways to make money blogging.
Back in 1998 I was diagnosed with Type 1 diabetes and to those who understand this disease; it is the one where you have to inject synthetic insulin multiple times a day because your body cannot produce the necessary insulin naturally. Insulin is the hormone a body uses to synthesize consumed food and create energy. When I was diagnosed, the internet was at its infancy and there was no such thing as blogs. It wasn’t until 2007 that I ventured into blogging, the reason I started my blog was because I wanted to reach out to other people with diabetes online and maybe also be a voice for those who were looking for information and to connect with them.
Back then social media was at its infancy and online social communities were non existent.
Growing my blog audience was not difficult because diabetes is such an encompassing 24/7 disease that one can’t help but look for someone to share their experience. Naturally people gravitated to online places.
I did not set out to make money with my blog, it was more like an extension of my diabetes advocacy work but as time went by I kept getting approached by companies who realized the value of these online patient communities and needed to connect with us.
One of the Top diabetes Pharmaceuticals in the world initiated an annual Social Media conference, which brought together bloggers from the diabetes communities and I got invited, they did not pay for our time but travel accommodation and conferences related were covered. Other conferences reached out and writing opportunities became plenty.
For me it was the perfect of both worlds, I love advocacy work and I have always been immersed in the world of volunteerism.
I closed down my blog 3 years ago and after 7 years as a full time blogger it was great, If I was to put a figure on the money I made from my blogging activities it would be about $50,000 dollars in that time. That is nothing to sneeze at and you may be wondering why I stopped. Well I am a software engineer by trade and that is what pays the bills. While blogging was mainly a passion project and the income was a nice addition, my job become more demanding as I got more responsibilities and I just could not handle doing both.
Yes it was the typical passion vs money debate but given the options and circumstances, money always wins.
Remember when I introduced myself, I said I work for a digital media house in Kenya well that’s why I am actually writing this introduction post.
From my personal as well as professional experience with our team we have found that the best way to move forward in the blogsphere is to work hand in hand with bloggers to help them achieve there goals when it comes to their blogs.
We provide all the critical tools necessary for a blog to succeed.
From design to marketing to search engine optimization, we take all these tasks from the blogger so they can concentrate on doing what they do best which is creating great content. We also do it free of charge! How cool is that.
Well if that is not the ultimate win win situation, I don’t what is.
All you have to do is go to Msaidizi Blogs to get started. I promise you it will be the best decision you will ever make.
If you have a Kenyan blog already, you can still take my advice to heart and we can help you as well.
Just comment below with you email or email us at firstname.lastname@example.org